Updated: Aug 4, 2022
In 2022 single malt labels such as Glenfiddich and The Macallan are becoming a mainstream trend. Eurometer states how the two brands have tripled in market share in China from 2015-2020.
The Macallan has a history of unconventional, record-breaking sales. The first record-setting cask had drawn much attention with the addition of an NFT named “The Angel’s Share” for a World Record of $2.3M. In August 2021, at the “Fine and Rare Whisky sale, a Macallan-1991 cask set a new auction record price with a cask of 202 bottles sold for HK$4,464,000, which is the highest per-bottle price (HK$22,099) for any whisky cask at auction.
Moreover, Macallan is one of the first whisky brands to start marketing in China. They installed a spectacular retail space with CDFG (China Duty-free Group) in Hainan in 2020, and also an immersive sensory exhibition in 2021.
The ten most expensive single malts on Wine-Searcher over the past 12 months have seen an increase of 54% in average retail price in the past 12 months. The Macallan took 7 out of the top 10 places and its unrivalled commitment to the mastery of wood and spirit continues to show great promise.
Don't miss out on the private session with our Whisky Consultant.
Email firstname.lastname@example.org for more details.